Plaza Celebrates the Power of Embracing Diversity and Lifestyle-Focused Perspectives
13 July 2022
A five-scene motion picture invites people to witness shared moments brought to life with one ever-expansive journey.
In collaboration with Rocksteady, The Plaza Shopping Centre is introducing a new diversity and lifestyle-focused campaign – …For every lifestyle. For every moment. To debut the spring/summer season of 2022 in Malta, promoting the best brands under one roof.
The Shopping Centre is launching a 70-second film, ‘By Your Side’, that invites people to witness shared moments brought to life with one ever-expansive journey, made up of many unique lifestyles.
…For every lifestyle. For every moment.
In a seamless, five-scene movie, we travel through different personalities and lifestyles, that The Plaza welcomes to unlock a borderless world, showcasing the magic that comes when people from different walks of life gather outside the shopping centre to share, converse, and ultimately build moments in their life.
Where The Plaza Shopping Centre is for those on the rise, it is also for those who have already risen. There’s an inherent maturity built into who these consumers are. It’s for those who have lived long enough to know and uniquely recognise the power of somebody else’s story.
…Always by your side.
It’s this spirit that inspired our concept: By Your Side – an idea that celebrates the expansion of self through the continued pursuit of perspectives, and encourages our audience to invite new ideas, beliefs, and stories to their life.
From the 1960s Ford Mustang to Urban Culture, this new film begins to introduce our audience to the endless moments and opportunities you may find after having experienced The Plaza Shopping Centre, and, quite simply, knowing, they are always by your side.